SEO Or PPC Is The Question


SEO Versus PPC

During the course of my career, I’ve been asked by a great number of people if they should work with SEO or PPC. This is a very good question, and there is a straightforward solution to it, and that answer is “it depends.” It’s fantastic for some individuals to do both, and it’s excellent for others to just do SEO or PPC by themselves. Nonetheless, it’s great to do both. Check out this website to know more about SEO or PPC. 

Your next question is presumably going to be, “Which one should I use?” I will get to that in a moment, but before I do, allow me to clarify what the purpose of each is.


This is a paid advertisement known as PPC, which stands for “paid per click.” For the PPC budget, Google Adwords comes highly recommended by me; nevertheless, there are other options available. PPC is beneficial for businesses that are located within a certain mile radius of them and offer services to customers in that area. Using Google’s local advertising services is by far the most effective method for reaching people in your immediate area.


SEO stands for search engine optimization.  SEO in plain terms is the act of manipulating the process of making a company look bigger than what they are.  The results of doing this will help you rank up for targeted keywords in search engines such as Google.  The benefits if you can rank up for keywords that will provide you an ROI for your money will greatly benefit you because you will get free clicks instead of paying for each click like PPC.  Generally, after you rank a keyword up in a search engine you need to maintain it, this involves ethical white hat marketing methods to keep it ranked. To learn more about SEO, visit the website and read in-depth articles that cover the relevant subjects.

Finally, the part, which is for you.

Ok, so let’s say you own a company, you have gone to the Google tool, to look at what keywords you want to attain, but everything specific to your company with your city and state in it doesn’t get hits.  You may be asking yourself, what do I do?  It’s simple, if you have searched every possible keyword and they aren’t getting hits, then you are best off using PPC.

Now let’s say you have done research on your keywords and they are realistic such as a plumbing company in Ohio, or something along those lines, and they are getting decent hits to many you have found.  I would then start with PPC to figure out if your website will convert visitors well and how you can improve it.  If you find your website is finally converting visitors, start SEO by optimizing your website, and then start ethical link building.

If your company is a national e-commerce or services firm and your product or service has the potential to generate a high return on investment (ROI) from PPC advertising, then you should employ both SEO and PPC advertising in order to optimize your earnings. If your product or service has the potential to generate a high ROI from PPC advertising, then your business should employ both SEO and PPC advertising.

Now all you need to do is hire a company to perform PPC management and SEO services for you. Have a great day and I hope this helps. Check out the website to discover more about technology and SEO.